Complex Digital Solution For Your Business
If your business is searching for a comprehensive digital solution for your business, there are many different options. From streamlining the organization processes such as payroll watch, to projecting several hours of checking bills to sanitizing customer data by eliminating errors, inconsistencies and structural obstacles There are a variety of digital solutions that can help your company streamline its operations.
But articulating the value of these capabilities is a major hurdle for sales professionals. This requires new skills such as the ability of adjusting the value proposition according to the needs of different customers.
It is equally important to be aware of the complexity of digital solutions. It is not unusual for successful solutions to create demands for more services, more personalization, and more variability. Digital businesses face a significant problem in navigating this complexity in order to embrace complexity that is beneficial and stay clear of complexity that does not. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and co-author of Designed for Digital : How to Architect Your Business for Sustainable Success (The MIT Press 2019). She writes every month a column on digital strategy for Harvard Business Review.